Located on the Red Sea coast within the Sarawat Mountains (Saudi Arabia’s longest mountain range). Aseer is a hidden gem – with rich heritage, unique tourism locations, and a fruitful natural landscape. Aseer is seeing large-scale government support aimed at transforming the region and enhancing growth across its key sectors. The region’s strategy was built on three main pillars: humanity, economy and environment. The region aims to attract approximately 8 million tourists by 2030, almost thrice the current amount. With a unique topography including unspoiled wilderness and high mountain peaks, Aseer is set on becoming a haven for adventure seekers and a key global tourism hub. Visitors will have the chance to enjoy outdoor activities along the region’s 125 kilometers-long coastline, desert dunes in Tathilth and Bisha, and over more than 4,000 traditional and culturally significant villages such as Rijal Almaa.

2,308,329

population (2020)

81,000

(KM2) in landmass area

STRATEGIC SECTORS
  • Tourism
  • Agriculture

REGION AT GLANCE

91.9%

Employment Rate

316

Active Factories

1

International Airport

45

Hotels

1

Industrial Cities

1

Sport cities

151, 239 km

Roads lengths in KM

32

Public & private hospitals

3

Public and Private Universities and Colleges

REGIONAL COMPETITIVENESS

UNIQUE CLIMATE
QUALITY OF HIGHER EDUCATION - KING KHALED UNIVERSITY RANKED 5TH IN SAUDI (SHANGHAI RANKING)
ADVENTURE Tourism
BUSINESS SUPPORT INFRASTRUCTURE
HEALTHCARE INFRASTRUCTURE - KING FAISAL MEDICAL CITY " BUILT TO SERVE THE KINGDOM'S SOUTHERN REGIONS (ASIR - AL-BAHA - NAJRAN - JAZAN)

KEY PROJECTS AND INITIATIVES

Develop

40,000+ housing units to suit all levels of income

Launch

Several projects in communications, health and transport industries

Upgrade

Abha's Airport to host 10 million passengers

Investments

worth over $13 billion in critical projects such as the development of attractions that will transform Asir into a global destination

Build

23,000 hotel rooms to reach a total of 37,000 by 2030