Tabuk is a region undergoing unparalleled transformation. The region is home to some of the Kingdom’s most groundbreaking initiatives and hundred-billion-dollar investments. In NEOM, a futuristic urban development, the region is creating ‘tomorrow’s world’ by bringing together natural wonders and emerging technologies. As Saudi Arabia’s largest giga project and a key initiative of Vision 2030, NEOM, AMAALA, & Red Sea projects will spur rapid growth and investment across the region’s key sectors. Through NEOM, Tabuk is witnessing a digital transformation across all sectors. The region will be home to the world’s first hyper-connected cognitive city, which will showcase cutting-edge developments in 5G, the Internet of Things (IOT), data analytics, virtual reality, augmented reality, smart homes and autonomous vehicles. Tabuk is a rising tourism destination by the Red Sea, the region also offers a combination of coastal and desert scenery, unique landmarks, and heritage. Adding to its natural assets, several giga projects – including AMAALA and the Red Sea Project – are helping to position the region as one of the main attractions for tourists in the Kingdom. AMAALA is a luxury tourism destination set to be completed in 2027, with 3,000 hotel rooms offering wellness, sports, arts, culture, sea, sun and lifestyle activities. The Red Sea Project is the world’s most ambitious regenerative tourism project featuring 90 pristine islands, miles of sweeping desert and mountain landscapes.