Historically, the Saudi sports industry was wholly reliant on government funding but following Vision 2030’s reforms, the government is aiming to accelerate the growth of the sports industry by increasing the role of the private sector within it. Saudi Arabia has launched a number of initiatives, including the Quality of Life Program, which aims to increase mass participation in sports among Saudi men and women, while growing the sports economy. The Kingdom's ultimate goal is to increase the number of competitive sports clubs and competitive athletes, which presents appealing opportunities for investors to develop and fully own sports clubs, academies, and centers in Saudi Arabia.

$320 - M

private sector investment committed through clubs’ sponsorships until 2023

$670 - M

committed to support sports clubs in achieving financial maturity and privatization

Value Proposition

Ambition to become the ideal destination for major international sporting events

Government commitment to grow the sector

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