Culinary tours run by local tour agencies allowing visitors to experience the culinary heritage of each Saudi region – includes multiple culinary activities such as stops at farms, productive families visits, cooking lessons, etc.
- Operator can choose from multiple investment models including pure play private investment, public private partnership and pure operation model with government ownership
- ~30-40% profit margin by Year 5, with limited upfront investment required (mainly in developing the tours)
- Total market size of “creative, arts and entertainment” activities is ~SAR 2.4B with a CAGR of ~4%
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