Culinary tours run by local tour agencies allowing visitors to experience the culinary heritage of each Saudi region – includes multiple culinary activities such as stops at farms, productive families visits, cooking lessons, etc.




Opportunity Highlights

  • Operator can choose from multiple investment models including pure play private investment, public private partnership and pure operation model with government ownership
  • ~30-40% profit margin by Year 5, with limited upfront investment required (mainly in developing the tours)
  • Total market size of “creative, arts and entertainment” activities is ~SAR 2.4B with a CAGR of ~4%


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